Google and Apple, two of the tech industry's giants, are making significant strides in embracing Non-Fungible Tokens (NFTs) and blockchain technology.
Google has updated its mobile software marketplace policy to allow application developers to integrate digital assets like NFTs into their games through its Play app store¹. This policy update requires apps to be transparent with users about tokenized digital assets and prohibits the promotion or glamorization of any potential earnings from playing or trading activities¹. Google is also working with industry partners to improve its support of blockchain-based applications, including secondary marketplaces¹. Furthermore, Google Cloud has partnered with Dapper Labs to ensure performance, reliability, and decentralization for the next wave of mainstream users on Flow, a consumer-friendly, high-throughput blockchain².
On the other hand, Apple has taken a more cautious stance on the digital asset ecosystem. While it allows apps to list, mint, transfer, and let users view their own existing NFTs, their rules prevent the ownership of NFTs from unlocking any more features within the app¹. Apps are also prevented from showing external links, buttons, or calls to action to purchase NFTs¹. However, users can only purchase NFTs through Apple’s in-app payment system according to the company’s official guidelines¹.
Both companies are making efforts to adapt to the rapidly evolving digital landscape, and it will be interesting to see how their policies and approaches continue to evolve in the future.
Source: Compiled by me from
(1) Google Play changes policy toward blockchain-based apps ... - TechCrunch. https://techcrunch.com/2023/07/12/google-play-policy-blockchain-apps-gaming-nfts-digital-assets/.
(2) Apple Allows NFT Sales On Its App Store — But There’s a Catch. https://blockworks.co/news/apple-allows-nft-sales-on-its-app-store-but-theres-a-catch.